The bleaching or clearing of the skin has become a very popular phenomenon in many African countries, for which several methods are used, which usually have side effects for health. For all people regardless of skin color can be beautiful, the best accessory for all is a beautiful smile like you get with a dentist in Tijuana if you are near to Mexico.
But the bleaching of the skin is nothing new. Medical experts have been warning for years about the risks that this type of methods could have for health.
The leaders of the black conscience are outraged by this nefarious inheritance and this brainwashing, fruit of centuries of slavery and colonization.
But, paradoxically, his voice is heard more and have more influence in the rest of the world than in the African continent, while the phenomenon does not stop growing.
With a population in full growth and very young, the African market is expanding. In addition, in that continent the market is very little regulated and any company, craft or multinational, can access it.
“More and more our customers (cosmetic brands) want to learn about the skin whitening market,” says Rubab Abdoolla, an analyst at Euromonitor International, a consumer consulting firm.
In Nigeria alone, a giant of some 180 million people, 77% of women – that is, more than 60 million people – often use skin-whitening products, according to a 2011 WHO report.
While consumers of higher economic status can afford to buy products tested, others buy creams with dangerous levels of products that slow down the synthesis of melanin.
The authorities are barely able to regulate the innovations in money laundering, which are increasingly administered in injections or pills.
Skin whitening is a way to access the power and privileges associated with whites.
People want to be perceived as having more value, and that goes through the color of the skin. In Africa, beyond the comparison with the old settler, the calara skin suggests an office job, not exposed to the sun and, therefore, a symptom of wealth.
Recent movements of “black consciousness” try to change these preconceptions. The film Black Panther, with an almost exclusively black casting, with a wardrobe inspired by traditional costumes and natural hair, changed consciences, while the Eurocentric vision of the canons of beauty is in retreat.